Peter D'Agostino's profile

SmartWool Brand Expression

Peter D'Agostino
•
brand expression geometric intersections lines
One of a collection of mood boards created to take brand attributes and express them as graphic reference.
brand expression geometric intersections lines
One of a collection of mood boards created to take brand attributes and express them as graphic reference.
brand expression geometric intersections lines
A series of graphic experiements were done to take the chosen mood board into something closer to a real life execution.
brand expression geometric intersections lines
The feeling of performance and the visual idea of fabric and thread came together in intersections of shape and color.
brand expression geometric intersections lines
Several rounds of "intersection" experiements were done. A new graphic toolkit combined with the right photography attempted to convey equal parts performance and joy.
brand expression geometric intersections lines
brand expression geometric intersections lines
The look was eveolved to an extreme. 
brand expression geometric intersections lines
Ultimately, this look was abandoned in favor of a more simple expression that let the product photography be the hero.
SmartWool Brand Expression
Published:
Peter D'Agostino's profile

Owner

Peter D'Agostino's profile
Detroit, MI, USA

SmartWool Brand Expression

SmartWool had three challenges. First, their brand was feeling less than fresh. Second, they needed to stop educating about wool and start talkin Read More

Published:

Tools

Creative Fields